Kindle. Mercifully brief. Coupland doesn't motivate why he writes about this company; it was in decline at the time (circa 2013) and was only ever famous (just maybe) for owning Bell Labs from 2006 until 2016. Wikipedia suggests that Coupland got in just before it was parted out, and you'd have to think that the purchasers are just as hopeless. The prospects for fundamental research (in the computer industry at least) have been grim for some time. There's very little in this text.